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SURF MARKETING

SURF MARKETING

R. Godinho 7, 4450-145 Matosinhos 20 to 22 Jul 2018
15:00 - 21:31
Matosinhos
Detail
3 days of surfing, art, culture, beer, gastronomy and music

SURF MARKET - SURF WITH CONTENT!

The SURF MARKET - SSBB Edition - Surf Summer Beer and Beach celebrates surfing and its culture as well as the lifestyle of the brewing culture.

The Municipality of Matosinhos and the Oporto Surf Guide have joined forces with several agents of the national surf industry, some of the best beers in the country, art, gastronomy, a surf market, swimwear and live music in one set!

For surfers and non-surfers, there are also many attractions.

You can have an outdoor yoga class or participatein a functional training class with celebrity personal trainer Nilton Bala, the author of the Star Body in 12 weeks program (which is the combination of training, nutrition and motivation, that has changed the life and improved the bodies of several personalities), appreciate art in an open-air gallery, go shopping, drink an ice-cold craft beer, do the samba and at the end of the day celebrate summer with three super sunset parties by Porto Cruz.

The organization has not forgotten the young peopleproviding a Kids Space with two workshops of surf art, a teamwork with the Galeria Surf Leça.

There are also parallel activities for lovers of a good cuisine with three showcookings, tastings and a healthy eating workshops, inspired by the surf and the canned fish, which will take place in the Market of Matosinhos.There, aphoto exhibition entitled "Surf and the City" upholding the surf tourism with photographs taken, among other emblematic spaces of Porto and Matosinhos, in the Porto Cruise Terminal. The link between the three spaces will be made by the company of Matosinhos Simple B, which in partnership with the organization created a SURF MARKET Tour.

“Our desire is to bring another kind of connection with surfing, rescuing its roots,showing the different lifestyles and the art that surrounds that universe.
A connection in which brands seek to bring to their customers. Surf Market is more than just a market, Surf Market conveys players with the objective not only to attract both surfers and fans, but also its parallel activities allow a larger presence to the event,risingup to the participants the interest for the surfing as a sport, either through the instruction by local schools or even through the practice of free surf, therefore promoting the local economy. Thus, the event's schedule was intended to bring together in one place everything that combines all about surfing, because surf is much more than surfing waves! ", says the organization.
There will be over 30 hours of activities with many surf fans and supporters surfing the SURF MARKET wave at the Gardens of Senhor do Padrão in Matosinhos.

Access to SURF MARKET is free.
Promotion: Matosinhos City Hall
Organization: Oporto Surf Guide
Sponsors: Açaí Amazon, Porto Cruz, Dental Plus Clinica Dentária
Supports: Fish Surf School, Pro Chef, Buondi, Inforaprende, Fruut, Posca, Surfactory, FMR- Design | Print | Labels | Systems

SCHEDULE

SURF MARKET - Gardens of Senhor do Padrão in Matosinhos

July 20 (Friday) 3:00 pm (opening) - 10:30 pm (closing)
July 21 (Saturday) 10:30 am (opening) - 10:30 pm (closing)
July 22 (Sunday) 10:30 am (opening) - 9:30 pm (closing)
July 20-22 | Friday to Sunday

• Exhibition of the collective project «Art in Fins», which consists of the personalization of the keels of Marlin Fins by António Alfarroba, Bart by Ana Lisa, Catarina Machado, Cláudia Guerreiro, Elena Grib, Filipa Costa, Hanna Szymanska, Isabel Monteiro, João Catarino, Lizzy Artwork , Márcia Luças, Maria Valadares, Marta Baptista, Miguel Sotto Mayor, Nuno Draws, Pedro Ferreira, Porto in Patterns). Outdoor Art Gallery by Surf Leça.
• Test drivingsurfboards «TEST N BUY» by Surfactory and ALKA Surfboards
• FingerBoard Park's Skate Experience by YelloWood

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July 21 | SATURDAY

10:30 am  - 12:00 am - "Surfing Art: Painting Keels"

"What are keels, what are they for?"

The children will have the opportunity to customize the Marlin Fins (Portuguese and recyclable) keels with Posca pens.

All participants will be able to take the keel and receive a participationcertificate. Kids Space

Note: The workshop requires pre-registration (until 7:00 pm on Friday 7/20/2018).

Target audience: 10 children / 6 to 12 years old

Duration 1h30

10:30 am -11:30 am - Outdoor Yoga

Free participation. Limited registration, held on site.

10:30 am - Surfing energy By Hugo Vau - Surf lesson with the giant wave surfer Hugo Vau, who joins PRIO Energia to take this project to 8 beaches in Portugal, from Matosinhos to Costa da Caparica, providing for more than 16 institutions for children and young people the possibility of surfing.

16:30 - 17:30 - Presentation of the book «SURFING THE NEXT STEP», edition of Casas das Letras, designed and developed by António Pedro de Sá Leal and André Carvalho, with autograph session.

17:30 - 18:30 - Master Class (functional training class) with Personal Trainner of Celebrities Nilton Bala, Puma´s ambassador and one of the countries most requested Coach Trainers.

Note: Subject to prior registration, free participation.

July 22 | SUNDAY

10:00 am - 12:00 am  - Surf lesson for over 50 "NEVER LATE TO SURFING" with Fish Surf School - Praia de Matosinhos (subject to registration, free participation).

Note: Meeting Point:  Fish Surf School, Praceta Manuel Carlos Seabra Monte, shop 13, Matosinhos.

Free participation. Limited registration, held at the surf school.

10:30 - 12:00 - "Surf Art: the magic of Mandalas"

"What are Mandalas?" "What does it mean?"

Children will draw and paint these symbolic elements on paper using Posca pens.

All participants will be able to take the keel and receive a certificate of participation. Kids Space

The workshop requires pre-registration (until 7:00 pm on Friday 07/07/2018).

Target audience: 10 children / 6 to 12 years old

Duration 1h30
10:30 am - 12:00 am- Presentation of the book «SURFING THE NEXT STEP», edition of Casas das Letras, designed and developed by António Pedro de Sá Leal and André Carvalho, with autograph session.

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MUSIC PROGRAMMING

July 20 | Friday

18:00 - 22:00  - Sunset Party by Porto Cruz - Dj Vitor L + Pika DJ

July 21 | SATURDAY

13:30 - 14:30 - performance / 1st set - SAMBA WHEEL - GROUP COME BE HAPPY

15:00 - 16:30 - performance / 2nd set - SAMBA WHEEL - GROUP COME BE HAPPY

18:00 - 22:00 - Sunset Party by Porto Cruz - Pika DJ

July 22 | SUNDAY

17:00 - 21:00 - Sunset Party by Porto Cruz - Djs Kombikats

SURF MARKET - MUNICIPAL MARKET OF MATOSINHOS

20-21 (FRIDAY and SATURDAY)

1st Canning Festival in Matosinhos «Canned Food» - Mercado Municipal de Matosinhos

The first edition of the Matosinhos Canning Festival "Conservas no Mercado" will have the participation of several factories of the municipality, is organized by Oporto Surf Guide and promoted by the Municipality of Matosinhos, and is integrated in the program of Surf Market. Showcookings with invited Chefs, tastings, healthy eating workshop with guest nutritionist.

July 20 | Friday

10:30 am-12:00 am (Group1 / Visit morning) and from 14:00-16:00 (Group2 / Visit late) - Visits dedicated to the Pinhais Factory, where will be explained all the artisanal production process inherent to one of the oldest in the country.

Note: Limited to 20 participants (10 on each visit), prior registration.

12:00 am -14:00 - Showcooking - Chef Vítor de Oliveira

Note: Limited to 20 participants, on-site registration

15h00 - Parade - Pro Chef / Inforaprende

16:00-18:00 - Showcooking - Chef João Amorim / Pro Chef

Note: Limited to 20 participants, on-site registration

July 21 | SATURDAY

11:30am -12: 30am - Workshop on healthy food, recipes with preserves - Nutritionist Bárbara Moreira

Note: Limited to 20 participants, on-site registration

13:00-15:00 - Showcooking - Chef Vítor de Oliveira

Note: Limited to 20 participants, on-site registration


SURF MARKET - INTERACTIVE STORE OF TOURISM / TOURISM OF MATOSINHOS

July 20 | Friday

16:00 - Inauguration of the Photography Exhibition «SURF AND THE CITY» by Oporto Surf Guide

Photographs by António Tedim and José Manuel Ferreira.

The exhibition will be open until September 30, 2018.

SURF MARKET® is more than a surf market, it’s an event that brings together people who practice all modalities of sliding waves and that those who are influenced by the surf lifestyle, proposes art and culture related to this scenario, as well as workshops with references to sports. The event values what is the most beautiful and contemporary in the surf culture, serving as a showcase for artistic production, as well as bringing products and services to consumers as well as networking for companies in the sector.

An innovative and international level event, which serves to launch and disseminate new or current brands or products and services to the target audience, promote surf culture and the North region as a surfing tourist destination, at all times surf related and connected to the region, in a relaxed mood as the subject demands.

Contacts: oportosurfguide@gmail.com



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